Halloween by the Numbers: Sweets, Costumes and Green

Happy Halloween! If you’re reading this you’re probably one of the 171 million Americans who plan to celebrate. Americans will also be spending more on the holiday this year — spending and average of $82.95, up 12% from 2015, making it a profitable holiday for retailers.
Over $1.2 billion is spent on costumes — and that’s just for the adults.

Social media and online research are obviously the easiest ways for people to research tier costume ideas, but over 29% still go to the costume store for inspiration. You’ll be seeing a lot Harley Quinn’s and Star Wars this year.

Check out our infographic below for a complete breakdown of this year’s Halloween retail trends.

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