The ecommerce market in Asia is growing faster than that of any other region in the world. In 2015, ecommerce sales reached $835bn in Asia — a total increase of 32% from the prior year. Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online. What many brands fail to see is that the Asian markets are very different from their Western counterparts, so fail to adapt their strategies for the specific nuances of each.
How then should companies better prepare to enter Asia’s burgeoning ecommerce market?
What We’re Reading
Facebook long has let people share ideas and dreams, but if leaders within the company have their way, it’s going to become a major method by which people hook up with e-commerce retailers they like, too.
Data released from the U.S. Department of Commerce on Thursday (Sept. 15) revealed that the eCommerce market took a small dip in sales during the third quarter. Though the Q3 figures showed online sales have grown 10.9 percent in August, which is a healthy gain for the quarter, it’s still not as strong as last quarter’s numbers, Internet Retailer reported.
This week, with the arrival of the new iPhone operating system, Apple Pay now works inside web browsers. Yes, that’s more interesting than no headphone jack. And its importance will only grow in the next few weeks as Apple Pay, the company’s digital payments service, reaches the web on Macs as well as iPhones.
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GoPro has finally unveiled their long-awaited quadcopter/drone, called Karma. The beauty in Karma is that it’s portable, with foldable wings that fit into a custom backpack. The Karma also ships with a detachable gimbal for smooth handheld shots. A separate all-in-one controller eliminates the need to use an iPhone or iPad as a view screen. The Karma is compatable with GoPro’s New Hero 5, Hero 5 Session or the Hero 4 cameras. Pricing starts at $799.