SUMOHeavy — Issue #40

What We’re Reading

Companies such as 1–800-Flowers, the popular flower delivery service, have struggled to make the leap into doing business on Facebook.

A tough sell: why Facebook’s e-commerce dream failed to take flight 
 The social network has never become the online shopping emporium once predicted. Will its most ambitious strategy yet change all that?


Alibaba’s new payment system lets virtual reality shoppers pay by nodding| Reuters — 
 Alibaba Group Holdings’ finance arm on Wednesday demonstrated a payment service that will allow virtual reality shoppers to pay for things in future just by nodding their heads.

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Web Sites — E-Commerce 2Q16 Benchmarks by Device Type : MarketingProfs Article — 
 Web Sites — Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate.


Wal-Mart’s next move against Amazon: More warehouses, faster shipping — 
 Wal-Mart Stores Inc (WMT.N) is accelerating its investment in e-commerce in a bid to narrow the gap with Inc (AMZN.O) and to give it an even more dominant position against the rest of the field in retail.


Google’s open source Noto: Free font covers 800 languages, including dead ones | ZDNet — 
 Google and Monotype’s new font, Noto, brings some written languages to the web for the first time.

Upcoming eCommerce Events

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October 19–21 | Savannah, Georgia

The 10x eCommerce Event
February 10–12, 2017 | Orlando, Florida

CES (Consumer Electronics Show)
January 5–8, 2017 | Las Vegas, NV

eTail West
February 27 — March 02, 2017 | Palm Springs, CA

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Our Latest Obsession

A Beer With a Purpose

Patagonia, makers of outdoor lifestyle gear, recently launched Patagonia Provisions. Patagonia believes in making a positive change in the food industry. The food line features items like responsibly-harvested wild salmon, hot cereal made with organic buckwheat, and jerky from free-roaming, grass-fed buffalo.

They also make beer.

Why enter the crowded craft beer market, you might ask. This beer is different. The Patagonia Long Root Ale is brewed with organic two-row barley, organic yeast, organic Chinook, Mosaic and Crystal hops, and Kernza. Kernza is a variety of grain is perennial, meaning it can be grown all year long. The farmers at Patagonia have also discovered that Kernza can be grown using half as much water, and the soil needs no tilling.

Why this is important

Using these sustainable farming techniques results in less soil erosion and cut down on the $1.9m gallons of water used to harvest wheat each year. Patagonia mission is to repair the food system through organic farming practices and encourages others to do the same.

Patagonia Long Root Ale

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