SUMOHeavy — Issue #44

Featured Content

Now that Facebook opened its platform to chatbots, companies have tremendous new opportunities not just to interact with consumers on massive scale.

They can now transact as well — directly and in real time.

[Read the full post here]

What We’re Reading

PetSmart takes on Amazon with launch of same-day delivery and subscriptions

techcrunch.com

With more online shoppers turning to sites like Amazon, traditional brick-and-mortar retailers have had to step up their competition on the e-commerce front.

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5 Ways Artificial Intelligence Is Shaping the Future of Ecommerce — www.entrepreneur.com 
 Paradoxically for a machine, AI’s greatest strength may be in creating a more personal experience for your customer. From product personalization to virtual personal shoppers.

Shopify twitter logo

Sales grow 89% for e-commerce platform provider Shopify in Q3 — www.internetretailer.com

Shopify, which mainly works with small and medium-sized businesses, also says the value of goods sold via its merchant’s sites increased 100% to $3.8 billion.

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Wal-Mart shakes up C-suite, and perhaps e-commerce — www.bizjournals.com 
 The shuffle indicates Wal-Mart is going to shake up online operations, which in turn has potential for wide-ranging ripple effects beyond the company, itself.

With iOS 10, Apple Offers Brands A New Ecommerce Path — adexchanger.com

Apple recently handed brand marketers the keys to a potential consumer gold mine when it made it easier for emojis, GIFs and stickers to appear in iMessage with the rollout of iOS 10.

These newly empowered branded images are but a stepping stone to the potential mother lode: enabling consumers to buy products and services without leaving iMessage.

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Instagram’s new shoppable photos are a glimpse at its e-commerce future — www.theverge.com

Instagram influencers have long tried to hack the app to make money by putting “purchase link in bio” when they photograph something you can buy. The company has noticed, so now it’s making it easier for users to make purchases from within the app — but only for certain brands.

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Popular shopping app Wish is raising around $500 million in a new investment — www.recode.net

Wish, the maker of the №2 shopping app of the same name, is raising a new investment of around $500 million, according to multiple sources familiar with the deal.

Upcoming eCommerce Events

CES (Consumer Electronics Show)
January 5–8, 2017 | Las Vegas, NV

NRF Big Show 2017 Convention & Expo
January 15–17, 2017 | New York City

The 10x eCommerce Event
February 10–12, 2017 | Orlando, Florida

eTail West
February 27 — March 02, 2017 | Palm Springs, CA

The SUMO Heavy Job Board

Reach qualified eCommerce managers by listing your job openings on the SUMO Heavy Job Board. We’ll list your openings for free in our weekly newsletter and post your listings on Twitter.

Click here to get started.

Our Latest Obsession

Hero in Bulletproof BMW Rescues Dozens During ISIS Attack

A Kurdish Peshmerga fighter named Ako Rahman is the hero of the week.

In Kirkuk, Iraq he rescued dozens of civilians under attack and trapped by sniper fire. He did it with his early-90’s armored BMW.

“After we arrived at the scene, we saw many wounded individuals among the security forces and civilians and no one was able to approach them due to the IS snipers. Therefore we decided to help those wounded people since bullets could not penetrate my car,” Rahman told Kurdish news outlet BasNews.

During the attack, which lasted several days, Rahman used his bulletproof beemer to transport 70 injured people to the hospital — all the while being hit with gunfire. Rahman estimates that at the car was hit with at least 50–60 bullets.

BMW wanted to honor Rahman for his bravery and offered to buy him a new car, and place his bullet-ridden car on display at BMW Corporate Campus. He declined and instead offered it to Sulaymaniyah, a local Kurdish museum.


SUMOHeavy Weekly is a digest of of SUMO blog content, plus eCommerce news, events and job listings.

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