SUMOHeavy — Issue #47

Featured Content

Chatbot Advice for E-Retailers
“Chatbots have become very popular in the e-commerce space and we have clients looking at it from many different perspectives. There’s certainly a place for chatbots but it’s still too early to tell what the most impactful use case is. Bots today work well for more objective and factual information delivery.”
[ Read the full interview here ]

What We’re Reading

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Black Friday online sales to hit a record-breaking $3 billion, over $1 billion from mobile — 
 Black Friday online shopping is continuing to grow, and this Friday was another record-breaking day. According to a new report out this evening from Adobe, which has been tracking e-commerce transactions throughout the sales holiday, Black Friday is on track to set a new record by surpassing the $3 billion mark for the first time.

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Cyber Monday hauls in $3.45B of online purchases, smashing the single-day sales record — 
 As people continue to hunt for bargains online, we are more seeing more record-breaking marquee online sales days. Cyber Monday — coming the first day after..

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Cyber Monday 2016: An Inside Look at Amazon on Cyber Monday — 
 An inside look at the massive Amazon fulfillment center in Robbinsville, N.J., on Cyber Monday.

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Americans Cut Spending in Chase of Black Friday Discounts: Chart — Bloomberg — 
 Americans went bargain hunting during the Thanksgiving holiday weekend. More than one-third of shoppers said all of their purchases were on sale, an increase exceeding triple the total from last year. Consumers spent an average of $289.19 over the four-day weekend, including both online and offline purchases, the National Retail Federation said on Sunday, a drop from the $299.60 spent a year ago.

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Amazon and other retailers see early surge in holiday sales thanks to mobile shopping — 
 Did you use your phone to snag a deal between the football games and Thanksgiving dinner this year? You weren’t alone. New numbers this morning show the trend of mobile shopping continuing to shake up the traditional timeframes of holiday shopping.

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Facebook Is Quietly Dominating A Potential $88 Billion E-Commerce Market — Facebook (NASDAQ:FB) | Seeking Alpha — 
 A lack of international online retailers in many South East Asian nations has turned Facebook into an online marketplace for business’s across the region.

Coming Up

CES (Consumer Electronics Show)
January 5–8, 2017 | Las Vegas, NV

NRF Big Show 2017 Convention & Expo
January 15–17, 2017 | New York City

The 10x eCommerce Event
February 10–12, 2017 | Orlando, Florida

eTail West
February 27 — March 02, 2017 | Palm Springs, CA

The SUMO Heavy Job Board

Reach qualified eCommerce managers by listing your job openings on the SUMO Heavy Job Board. We’ll list your openings for free in our weekly newsletter and post your listings on Twitter.

Click here to get started.

Our Latest Obsession

Everything From This 1991 Radio Shack Ad You Can Now Do With Your Phone

The back page of the front section of the Buffalo News on Saturday, February 16, 1991 was four-fifths covered with a Radio Shack ad.

There are 15 electronic gimzo type items on this page, being sold from America’s Technology Store. 13 of the 15 you now always have in your pocket.

Read the full breakdown at Huffington Post.

SUMOHeavy Weekly is a digest of of SUMO blog content, plus eCommerce news, events and job listings.

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