SUMOHeavy — Issue #54

SUMO Heavy in the News

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3 Surprisingly Inefficient Daily Business Practices by Bart Mroz, Co-founder and CEO of SUMO Heavy

At SUMO Heavy, we hate inefficiency. We’re a small dev shop with just under 20 employees so it’s absolutely critical that we remove any inefficiencies to ensure lean and smooth operations to support our much larger clients. Many entrepreneurs will agree that there are plenty of pros and cons of being small and scrappy but one of the key benefits is being able to quickly identify and resolve inefficient business processes. It’s part of what gives small businesses a competitive edge over the bigger players. These three practices are some of the most common and inefficient in business today.

[Read the full post at]

What We’re Reading

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How Overfunding Killed Nasty Gal | — 
 Yes, it’s possible. Just ask the founders behind the now-bankrupt millennial favorite.

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Amazon to create more than 100,000 full-time, full-benefit jobs in US by 2018 — 
 Amazon says it will create 100K+ new US jobs Thursday, 12 Jan 2017 | 9:07 AM ET | 02:24 Amazon announced Thursday plans to create 100,000 full-time jobs in the U.S. over the next 18 months. The move would bring the e-commerce giant’s workforce to more than 280,000.

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An exceptionally strong December closes out a record fourth quarter for e-commerce — 
 Nonstore sales increased 13.2% in December year over year, the biggest gain in four months. Fourth quarter nonstore sales jumped 12.8% — a jump not seen in years.

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How Augmented Reality Will Shape the Future of Ecommerce — 
 With investments pouring in, retailers should consider how AR might be used for more than games. In fact, AR could up-end and upgrade the shopping experience as we know it.

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UK e-commerce sales grow nearly 16% in 2016 — 
 Shoppers on smartphones helped drive online sales growth for British e-retailers in December, with sales on those devices up 47%. Online sales growth exceeded industry projects at the outset of the year in the United Kingdom in 2016, and shoppers on smartphones had a lot to do with that.

Upcoming eCommerce Events

The 10x eCommerce Event
February 10–12, 2017 | Orlando, Florida

eTail West
February 27 — March 02, 2017 | Palm Springs, CA

Bazaarvoice Summit
March 8–9, 2017 | Austin, TX

MRC Vegas 2017
March 13–16th, 2017 | Aria Resort, Las Vegas, NV

Our Latest Obsession

The hilarious video, titled “Kitty Kommercial,” features native Atlantan Paul Preston trying to get cats adopted like a used car salesman. What makes the commercial even more special is the Mr. Preston is neither a comedian or personality — just a funny guy that who’s sister thought it would be funny if he was in the commercial.

What’s also incredible is that the piece was entirely improvised and shot in under 30 minutes.

[Official Furkids Kitty Kommercial]

SUMOHeavy Weekly is a digest of of SUMO blog content, plus eCommerce news, events and job listings.

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