SUMOHeavy — Issue #58

‘The Register’ Podcast: Ep. 002 — Ben Koren, Founder/CEO of

Episode #002 of ‘The Register’ is now available. In this episode, we talk with Ben Koren, Founder/CEO of 
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[ Listen to Episode 002 of ‘The Register’ here ]

We’re looking for future guests. If you’d like to appear on the podcast (or know someone who should), drop us a line at

What We’re Reading

The Future of Ecommerce Marketing: Insights from Entrepreneurs, Executives and Influencers 
 In 2016, eMarketer estimated worldwide Ecommerce sales had reached $1.915 trillion. By 2020, the market research firm predicts that figure will rise to $4.058 trillion — more than doubling in size in four years. That, of course, means there is enormous opportunity for Ecommerce brands to grow and thrive.

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E-Commerce Habits Aren’t Changing as Fast as You Might Think — Barron’s — 
 Customers are increasingly opting to buy things from their phones and tablets, but mobile devices have a long way to go before they replace desktop computers for people’s online shopping needs.

National retail federation estimates 8 12 us e commerce growth in 2017

National Retail Federation estimates 8–12% US e-commerce growth in 2017 — 
 The National Retail Federation (NRF) declared that it expects total retail sales to grow 3.7–4.2% in 2017, excluding cars, gas stations, and restaurant sales, according to CNBC. That’s relatively consistent with the 3.8% gain posted in 2016, slightly above the firm’s prediction, which means we could see an uptick later this year that will cause the NRF to revise upward.

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Here’s why Amazon might buy a big retailer — 
 Wall Street analysts are wondering if Amazon should buy a big retail chain like Macy’s or Dollar General. It may not happen anytime soon, and there are obvious risks. But don’t rule it out. Jeff Bezos is a maverick after all.

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Mattel, Alibaba Join Forces For China E-Commerce Push
 Mattel has inked a strategic partnership with e-commerce giant Alibaba to help the toy maker more aggressively sell core brands like Fisher-Price and Barbie to mobile-savvy Chinese parents. On Tuesday, the companies announced a pact that would combine Mattel’s (MAT, +1.48%) toy brands with Alibaba’s (BABA, -0.44%) data and insights into the Chinese consumer.

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E-Commerce Merchants Can Get Card Transactions Guaranteed —

Within three years merchants will no longer be liable for credit card fraud online. Already firms like Signifyd, Forter and Riskified use fast, smart technology like real-time machine learning to review credit card orders coming into e-commerce operations, decide which orders are safe and guarantee those orders. If the order turns out to be fraud, the companies will reimburse the merchant.

Data Breaches of eCommerce Retailers Cost $172 Per Record

New data from cyber security software provider Symantec and eCommerce platform BigCommerce reveals the true cost of a hack on an eCommerce retailer. According to that data, the cost of a data breach to an eCommerce retailer is now $172 per record.

Upcoming eCommerce Events

eTail West
February 27 — March 02, 2017 | Palm Springs, CA

Catalyst 2017
March 6–8, 2017 | Nashville, TN

Bazaarvoice Summit
March 8–9, 2017 | Austin, TX

MRC Vegas 2017
March 13–16th, 2017 | Aria Resort, Las Vegas, NV

Shoptalk: The Nextgen Commerce Event
March 19–22, 2017 | Arai Resort, Las Vegas

Our Latest Obsession

Apple tcs

Someone has illustrated all 96 pages of Apple’s T&Cs in the style of famous cartoons, and they’re amazing — 
 No one ever actually reads Apple’s terms and conditions before clicking ‘ok’. Ever. Eddie Izzard once joked that even the lawyers probably didn’t read. You could be signing anything away really, but you just want the new version of iTunes straight away, so you don’t even look at it and just tick the ‘accept’ box. We can’t really be blamed though, can we? That endless wall of text is sooooo dull. But what if they put it in a more interesting form? Like maybe, a comic strip?

SUMOHeavy Weekly is a digest of of SUMO blog content, plus eCommerce news, events and job listings.

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