SUMOHeavy — Issue #62

SUMO Heavy in the News

Recognize your ‘Rock Star’ eCommerce employees. Submit your entries for The Heavyweight Awards by March 31, 2017.

Click here for more info and to submit your entries

Award Categories Include:

Project of the Year • Most innovative Solution • Best Leadership • Highest Growth • Best Save • Best Customer Success • The Dohyō Award (The Sumo Ring)

What We’re Reading

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Put your customers at the heart of your innovation to drive brand loyalty — The Future of Customer Engagement and Commerce — snip.ly 
 When you’re looking to increase brand loyalty, think about story doing instead of storytelling.

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3 Key Ways to Diversify Your Ecommerce Store — www.entrepreneur.com 
 To achieve diversification, it’s important to focus on a niche, test your products and double down on your brand.

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BCBG Bankruptcy Pushes eCommerce Focus — www.pymnts.com 
 BCBG files for bankruptcy and increases eCommerce focus.

Amazon’s New eCommerce Tool To Boost Sellers

www.pymnts.com 
 As more people make the move to sell items online, Amazon’s new eCommerce tool OverGrowth enters the market to help level the playing field.

Upcoming eCommerce Events

Shoptalk: The Nextgen Commerce Event
March 19–22, 2017 | Arai Resort, Las Vegas

Magento Imagine 2017
April 3–5, 2017 | Wynn Las Vegas

MarketingSherpa Summit
April 10–13 | ARIA Las Vegas

UNITE Shopify Partner & Developer Conference
April 20–21, 2017 | Fort Mason Centre, San Francisco

Our Latest Obsession

SciFi Short Film Project Shows How Amazon’s Drones Will Destroy Us All

io9.gizmodo.com

Drones might be seen as a cool way to get packages from Amazon Prime without having to talk to anybody, but they could lead to a dystopian police state. At least, that’s one what scifi short film is suggesting.

Skywatch, a short film nearing its fundraising goal on Kickstarter, is all about what would happen if drones really were the industry standing for shipping items across the country. And the answer is… an evil corporation will try to kill you. The film, which stars Uriah Shelton from Girl Meets World and Zach Callison from Steven Universe, is about two hackers who uncover a massive corporate conspiracy while messing with some delivery drones. [ Click here to watch the teaser ]

Ecommerce for the 2020 Generation

multichannelmerchant.com 
 Today, ecommerce is a necessity for every kind of organization, a way to reach out directly to your partners, customers, and expand your business (and brand!) exponentially.


SUMOHeavy Weekly is a digest of of SUMO blog content, plus eCommerce news, events and job listings.

Click here view previous issues and to subscribe.