SUMOHeavy - Issue #63

The developers that pulled you out of the fire? Nominate them for a Heavyweight Award!

Recognize Your ‘Rock Star’ Employees

Submit your entries for The Heavyweight Awards by March 31, 2017.

Click here for more info and to submit your entries

Award Categories Include:
Project of the Year • Most innovative Solution • Best Leadership • Highest Growth • Best Save • Best Customer Success • The Dohyō Award (The Sumo Ring)

SUMO Heavy in the News

One in four consumers are using social media to get specific insight on product options, and female shoppers are 60 percent more likely than men to make a purchase via a social media platform, according to SUMO Heavy’s 2016 Social Commerce Survey.

Those scenarios mean retailers must be as socially savvy to capture greater consumer attention and drive sales.

“Consumers are entering the sales funnel through social media because that’s where they’re spending increasing amounts of time,” Bart Mroz, SUMO Heavy CEO and co-founder, told Retail Customer Experience in an email interview.

[ Read the full interview at Retail Customer Experience ]

From Our Blog

A Day in the Life of an eCommerce Developer

For the average consumer, buying a product online is easy. You simply add it to your cart, follow the checkout steps and boom! The product is at your doorstep. Web developers, on the other hand, know…

What We’re Reading

Wal-Mart Unveils ‘Store №8’ Tech Incubator in Silicon Valley

Wal-Mart Stores Inc. is creating a technology-startup incubator in Silicon Valley to identify changes that will reshape the retail experience, including virtual reality, autonomous vehicle and drone delivery and personalized shopping.

Tristan Walker: ‘No one wants to fund e-commerce companies anymore’

Walker says that, despite his company’s success and home runs like Dollar Shave Club’s recent $1 billion sale to Unilever, raising money as a commerce company hasn’t gotten any easier.

“It still is difficult,” Walker said. “No one wants to fund e-commerce companies anymore. There’s been no shortage of e-commerce companies that have just failed recently. No one wants to fund a retail business.”

DHL eCommerce Expands E-Commerce Fulfillment Solution in the U.S.

DHL eCommerce, a division of the world’s leading logistics company Deutsche Post DHL Group, announced the expansion of its e-commerce order fulfillment service available for merchants in North America with the expansion of its fulfillment centers in Columbus and Riverside.

6 Mistakes Your Ecommerce Store Must Avoid

Optimize your site and your customer’s experience by finding and fixing these common errors.

Upcoming eCommerce Events

Magento Imagine 2017
April 3–5, 2017 | Wynn Las Vegas

MarketingSherpa Summit
April 10–13 | ARIA Las Vegas

UNITE Shopify Partner & Developer Conference
April 20–21, 2017 | Fort Mason Centre, San Francisco

Global Retailing Conference
April 20–21, 2017 | JW Marriot Star Pass Resort, Tuscon

Our Latest Obsession

Super Villain Quick Start Kit: Bald Head? Check. Giant Mechanical Robot Suit? Check.

Jeff Bezos looks a little too happy piloting a giant mechanical robot

Add this to the growing pile of evidence the world is slowly transitioning into a sci-fi dystopia: a billionaire entrepreneur with a sideline in building space rockets has been showing off by piloting a 13-foot-tall robot..


SUMOHeavy Weekly is a digest of of SUMO blog content, plus eCommerce news, events and job listings.

Click here view previous issues and to subscribe.

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