SUMOHeavy — Issue #64
From Our Blog
Today’s eCommerce marketers face a variety of challenges from generating site traffic to customer retention to increasing the CTR on digital content. Each challenge needs to be solved with both speed and accuracy, as one misstep can drastically affect a retailer’s profit margin.
SUMO Heavy in the News
Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Here are six examples of innovative ways that retailers are using them to market to consumers.
What We’re Reading
Amazon reaches deal to acquire Middle East e-commerce site Souq.com — www.cnbc.com
The U.S. firm is buying the largest online retail platform in the Arab world Souq.com for an undisclosed amount. Souq.com reportedly attracts over 45 million visits per month.
40 Reasons Video Will Be Essential in Ecommerce Marketing in 2017 — www.martechadvisor.com
Miljana Mitic, VP Marketing of Goodvidio, shares insights about the growing importance of video content for ecommerce marketing, reflecting on the 40 stats about video trends in ecommerce, from the soaring popularity of product-related UGC on YouTube, to why videos matter for mobile shoppers.
EBay guaranteed delivery free shipping — www.cnbc.com
The e-commerce battle to get consumers what they want, when they want it, rages on. On Monday eBay announced that this summer its shopping platform will guarantee three-day delivery in the U.S. on more than 20 million items.
10 Ways to Future-Proof Your Ecommerce Fashion Store — www.entrepreneur.com
The trouble with ecommerce fashion is the same trouble any highly experiential good faces when it goes digital: Nobody wants to buy it until they try it. While the total US fashion and apparel sector sits at $359 billion, a mere 17% of that — $63 billion — belongs to ecommerce.
The Luxury Ecommerce Experience: What Can Small Businesses Learn From Brands Like Burberry And Gucci — www.forbes.com
E-commerce has long been a sore point for many luxury brands. Luxury brands differentiate themselves in part by the high-end experiences they offer in-store and have sometimes struggled to adapt those experiences to the web. Online, without the immersive experience of walking into a luxury storefront and being greeted by a thoughtfully curated assortment of products and a knowledgeable salesperson, high-end retailers worry whether their luxury goods will be as appealing.
Upcoming eCommerce Events
Magento Imagine 2017
April 3–5, 2017 | Wynn Las Vegas
Look for our Co-founder/CEO Bart Mroz at Magento Imagine.
He’ll buy you a beer.
April 10–13 | ARIA Las Vegas
UNITE Shopify Partner & Developer Conference
April 20–21, 2017 | Fort Mason Centre, San Francisco
Global Retailing Conference
April 20–21, 2017 | JW Marriot Star Pass Resort, Tuscon
Our Latest Obsession
We choo-choo-chose some of our favorite designers’ takes on one of the most popular shows of all time.
SUMOHeavy Weekly is a digest of of SUMO blog content, plus eCommerce news, events and job listings.
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